Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. It's been all over the news lately: a survey by the Innovation Center for U.S. Innovation Center for Food and Dairy asked Americans for their knowledge about milk. That works out at about 16.4m people. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … The study produced statistics which don’t exactly speak highly of our leagues of misinformed consumers. “Knowledge is power. If you do the math, that works out to 16.4 million misinformed, milk-drinking people. It’s also an incredibly simple concoction: just milk, made chocolatey. Want an ad-free experience?Subscribe to Independent Premium. But according to a survey conducted by the Innovation Center for U.S. And yet, it turns out many people do not understand how chocolate milk is made: some genuinely believe chocolate milk is milk from brown cows. We rely on readers like you to uphold a free press. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the Innovation Center of U.S. What is even more surprising is that a staggering 48% of people claimed that they were not sure where chocolate milk came from at all. Sorry to burst the chocolate milk bubble, but this is not how chocolate milk … Start your Independent Premium subscription today. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. February 20, 2019 Animals, Education 1 Comment. Yet, a survey by the Center showed that a whopping 7 percent of Americans, or 16.4 million people nationwide, still believe that chocolate milk comes directly out of a brown cow. That works out at about 16.4m people. How many, you ask? That adds up to about 16.4 million people, more than the population of Ohio. (WTVO) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. This content is currently not available in your region. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … Dairy. Or they didn't care to know about it. Voting Political Ignorance Policy Science A new survey indicating that seven percent of Americans believe that chocolate milk comes from brown cows has gotten a lot of media attention, including from NBC, Huffington Post, Food & Wine, and the Washington Post’s Wonkblog. If you go to the Innovation Center for US Dairy’s website, their top frequently asked question is: “Does chocolate milk come from brown cows?”. Unfortunately, it gets worse. Millions Of Americans Think Chocolate Milk Comes From Brown Cows. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … Food and Wine covered the survey on June 1, but the statistic went viral on Thursday after the Washington Post published its report on the findings. This isn’t the first study to reach a worrying conclusion though – previous research has found that nearly one in five Americans do not know that hamburgers are made from beef. A whopping 48 per cent of people said they didn’t know where chocolate milk came from. €5 every 4 weeks or just €50 €20 for the first year, €7 every 4 weeks or just €70 €30 for the first year. The … In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. Yet, a survey by the Center showed that a whopping 7 percent of Americans, or 16.4 million people nationwide, still believe that chocolate milk comes directly out of a brown cow. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. Additionally, 48 percent of Americans do not know where milk chocolate comes from at all. A survey found 7% of American adults think chocolate milk comes from brown cows. “Actually, chocolate milk – or any flavored milk for that matter – is white cow’s milk with added flavoring and sweeteners”. We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. According to the survey, 16.4 million believe that chocolate milk can be consumed straight from the udder of a brown cow, and a further 48 per cent were not sure where chocolate milk even came from. It turns out that A LOT of adults believe that chocolate milk comes from brown cows. Still, 7% of people – and remember, this survey talked to actual, grown-up adults – still think that chocolate milk only comes from brown cows. Yes, of the last 100 people you’ve seen, spoken to, had brunch with, seven of them are under the impression that chocolate milk comes from brown cows. Are you sure you want to delete this comment? The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. 7% of Americans think chocolate milk comes from brown cows. Offsite Link. As the name would suggest. The survey was conducted by the Innovation Center of … By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. So beloved is chocolate milk that 29 per cent of people use their children as an excuse to buy the drink for themselves. 7% of Americans … More shockingly, 7% were such people who thought chocolate milk came from brown cows. Apparently, many Americans think it comes from brown cows. TODAY reported 1,000 adults were asked the question in a survey done by the Innovation Center for U.S. Seven percent believe that chocolate milk comes to us from brown cows. (WCMH) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. A recent survey conducted by the Innovation Center for U.S. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. Chocolate milk is, by all accounts, delicious. “Right now, we’re conditioned to think that if you need food, you go to the store. Dairy revealed that 7 percent of American adults—roughly 16 million people—think that brown cows produce chocolate milk. Around 16 million Americans believe chocolate milk comes from brown cows. Nothing in our educational framework teaches kids where food comes from before that point.”. Want to bookmark your favourite articles and stories to read or reference later? Quick: Where does chocolate milk come from? Dairy conducted a … Seven percent of American adults believe that chocolate milk comes from brown cows, according to a new survey. That’s about 17.3 million people. These weren’t children either – the research was conducted on 1,000 people over the age of 18. “We still get kids who are surprised that a French fry comes from a potato, or that a pickle is a cucumber,” Upton said. You can find our Community Guidelines in full here. Please enable cookies on your web browser in order to continue. This was found in a survey conducted by the Innovation Center for U.S. When asked … That's about 17.3 million people. Dairy, 7 percent of Americans think that chocolate milk comes from brown cows. Nearly half of them, 48 per cent, didn’t know where chocolate milk came from at all. The takeaway of … by Anonymous: reply 43: ... Too many people have seen chocolate milk made in front of them, if not making it themselves, or at the very least, making hot chocolate. You also agree to our Terms of Service. And 48% of Americans aren't sure where chocolate milk comes from. Seven percent thought chocolate milk only comes from brown cows. SEVEN per cent of Americans — about 16 million people — believe chocolate milk comes from brown cows. Jessica Suss 2017-06-20 In a rather disappointing study conducted in 2017 by the Innovation Centre of US Dairy, about 7 percent of all American adults, a total figure of about 16.4 million, were convinced chocolate milk comes from brown cows. Are you sure you want to mark this comment as inappropriate? We are surprised by the result of the survey. According to a study completed by the Innovation Center of U.S. Dairy. So where would strawberry milk come from? For most people, the answer is fairly obvious: It’s regular milk mixed with chocolate syrup. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. N No kids were involved and all the participants were well above the age of 18. Please be respectful when making a comment and adhere to our Community Guidelines. And apparently some people don’t feel any huge need to find out either. 16.4 million American adults believe that because milk chocolate is brown, it comes from brown cows. The survey was conducted by the Innovation Center of … Find your bookmarks in your Independent Premium section, under my profile. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Dairy found that 7 percent of American adults believe that chocolate milk comes from brown cows, spokeswoman Lisa McComb confirmed to HuffPost. The new European data protection law requires us to inform you of the following before you use our website: We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. The most insightful comments on all subjects will be published daily in dedicated articles. The Innovation Center for U.S. Without it, we can’t make informed decisions.”. Please continue to respect all commenters and create constructive debates. Claim: Nearly one out of ten Americans think chocolate milk comes from 'brown cows.' You can also choose to be emailed when someone replies to your comment. Well, according to the Innovation Center for US Dairy’s website, around 16.4 million people across the country. According to an official survey, a disturbingly high number of Americans aren’t quite sure where chocolate milk actually comes from. The same survey reported that 48 percent of American adults don’t … “At the end of the day, it’s an exposure issue,” said Cecily Upton, co-founder of the nonprofit FoodCorps, which brings agricultural and nutrition education into elementary schools. They know this because they commissioned a survey to see, which found that 7% of respondents think brown cows equal chocolate milk. According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. Read our full mailing list consent terms here. Dairy in 2017, seven percent of Americans think that brown cows produce chocolate milk. Seven per cent of American adults think chocolate milkcomes from brown cows, according to a surveyconducted by the Innovation Center of … 48% of participants didn’t even know where the chocolate milk comes from. See our, Read a limited number of articles each month, You consent to the use of cookies and tracking by us and third parties to provide you with personalized ads, Unlimited access to washingtonpost.com on any device, Unlimited access to all Washington Post apps, No on-site advertising or third-party ad tracking. Dairy. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. Whether those brown cows are also thought to produce cocoa and sugar is not clear. But a survey conducted by the Innovation Center for U.S. According to The Washington Post, this equates to roughly 16.4 million adults — slightly more than the Pennsylvania population. Too Many Americans Think Chocolate Milk Actually Comes From Brown Cows Millions of people don't know where chocolate milk comes from. Poll shows 7 per cent of Americans believe chocolate milk comes from brown cows, Hershey's advert from 1980s questions where chocolate milk comes from, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Worrying number of Americans think chocolate milk is from brown cows, How to make the ‘world’s most addictive’ bread, Jude’s ice cream: From abandoned cow shed to supermarket staple, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. Replies to your comment people, the answer is fairly obvious: it ’ s website, around million! 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